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	<title>Stellar Web Works &#187; General</title>
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	<link>http://sww.co.nz</link>
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	<lastBuildDate>Thu, 08 Dec 2011 04:20:58 +0000</lastBuildDate>
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		<title>Hack Attack</title>
		<link>http://sww.co.nz/hack-attack/</link>
		<comments>http://sww.co.nz/hack-attack/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 03:24:53 +0000</pubDate>
		<dc:creator>Aidan</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Security]]></category>

		<guid isPermaLink="false">http://sww.co.nz/?p=347</guid>
		<description><![CDATA[Flicking through Time Magazine on the plane back to NZ, I came accross an interesting read regarding website hacking. It is astonishing how organised these hacker organisations are, so much so that some of them even offer customer support! Here&#8217;s the article: Hack Attack So who would you like to hack today? A bank, a [...]]]></description>
			<content:encoded><![CDATA[<p>Flicking through Time Magazine on the plane back to NZ, I came accross an interesting read regarding website hacking. It is astonishing how organised these hacker organisations are, so much so that some of them even offer customer support!</p>
<p>Here&#8217;s the article:</p>
<h2>Hack Attack</h2>
<p>So who would you like to hack today? A bank, a website, a corporation  or perhaps a government agency that&#8217;s rubbing you the wrong way? The  hacktivist group <strong>LulzSec </strong>is taking requests. Or maybe you&#8217;d like to get  your hands on some stolen credit-card accounts to boost your personal  spending level or purchase some malware that will divert a business&#8217;s  payments from its vendors to you. A malware seller called <strong>Zeus </strong>not only  can do that but also provides customer support. Hacking has become a  service and entertainment business — and in a quantity and at a quality  never before reached.</p>
<p>Hacktivists, pranktivists, idealists and malware coders are oozing past  the circa-2000 network-security gates of corporations and governments  with ease. Among the biggest hacks was the one that brought down Sony&#8217;s  PlayStation Network. Some fingered the politically motivated group <strong> Anonymous</strong>, and authorities in Spain have arrested several purported  members. But Anonymous has said, Not us.</p>
<p>When Sony announced that it had finally restored service, the gang of  merry hacksters called LulzSec began to trample through its websites,  including Sony Pictures. LulzSec, which makes a point of pointing out  holes in Web security, used a hack called an SQL injection, then tweeted  about it: &#8220;We accessed EVERYTHING. Why do you put such faith in a  company that allows itself to become open to these simple attacks?&#8221; It  has since broken into gaming companies such as Bethesda Softworks and  Minecraft. It used a hack called a distributed-denial-of-service attack  to lock up the CIA&#8217;s website; it accessed account information from  Citibank.</p>
<p>LulzSec may be the headline hacker, but it&#8217;s not the most malevolent.  The black-hat, criminal side of the practice is booming by adopting a  similar approach. Cyberthieves have shifted their focus to social  networks. Instead of attacking corporate firewalls head-on, they are  breaching corporate sites using social engineering, convincing someone  within a company that an e-mail is from a friend or colleague. It&#8217;s a  technique called spear phishing: the idea is to identify vulnerable  targets — say, someone in human resources or finance — and, through  them, burrow into corporate networks. They are feasting on small and  medium­size businesses like wolves on lambs.<span id="more-347"></span></p>
<p>There is also a real cyberwar being waged by nations. Reports of  cybersecurity incidents from federal agencies have increased 660% over  the past five years, to 41,776 in 2010, according to the Government  Accountability Office&#8217;s information-security-issues director. The  networks of the Department of Defense (DOD) are probed millions of times  every day. More than 100 foreign intelligence agencies have attempted  to penetrate DOD networks or those of military contractors — attacks  characterized as APTs, or advanced persistent threats. At least one got  into the Pentagon via Lockheed Martin by cracking the RSA security  token, the random-number-generating device that many companies use for  secure access to computer networks.</p>
<p>To experts, this is just another sign that the older technology that  protected IT is passé. &#8220;User-named passwords are breakable now. They  weren&#8217;t when they first started,&#8221; says Bill Conner, CEO of Entrust, an  IT-security firm. &#8220;Tokens have been around a long time. One lockmaker  has now been breached. Even tokens aren&#8217;t good against some of the  new-age cybercrimes.&#8221;<a href="http://techland.time.com/2011/06/16/lulzsec-hack-exposes-62000-passwords-see-if-yours-is-out-there/" target="_blank"></a></p>
<p><strong>The New Threat Matrix</strong><br />
It adds up to an entirely different threat matrix bubbling up on the  Web. The hacker community that once operated in its dark recesses has  broken the surface, embracing social networks and exploiting them to  expand in all directions, legal and otherwise. &#8220;What we are seeing is  beyond a technical improvement,&#8221; says Dave Jevans, chairman of the  Web-security firm IronKey. &#8220;They have a social element to bring people  together [via the network] to create more sophisticated attacks than  we&#8217;ve ever seen. That&#8217;s what makes it accelerate.&#8221;</p>
<p>And it&#8217;s not just Nigerian spammers and post-Soviet computer jocks  anymore. In the past quarter, the IT-security company AVG traced hack  attacks tied to about 700 ­command-and-control servers — servers that  take over computers infected by botnets — used by various hackers around  the world. &#8220;About 30% of the hackers were in the U.S.,&#8221; says CEO J.R.  Smith. &#8220;This is a shocking experience to see the data being stolen —  medical data, business data. The volume of data being stolen is  constantly increasing.&#8221; So is his business, since the thieves are also  expanding into cell phones. Smith says his company blocks 10,000  malicious mobile-app downloads every day.</p>
<p>LulzSec and Anonymous have been proving with alarming regularity that  the data we&#8217;ve entrusted to corporations and institutions isn&#8217;t as safe  as we&#8217;d like. If information privacy wasn&#8217;t our first concern, it&#8217;s now  in the top slot. Anonymous evolved from the fringy website 4chan, where  posters frequently signed in as anonymous, and gained acclaim as the  hacking force that attacked MasterCard, Amazon and PayPal for canceling  Wiki­Leaks&#8217; accounts after WikiLeaks released a trove of U.S. diplomatic  cables. LulzSec is thought to be a splinter group of former Anonymous  members.</p>
<p>LulzSec&#8217;s name is a play on the texting abbreviation LOL, as in laugh  out loud, which is what LulzSec has been doing at the networks (it  claims to do it &#8220;for the lulz&#8221;) that in its view aren&#8217;t protecting  users. Its members are skillful enough to hack into an FBI affiliate  site and, according to LulzSec, leak its user base as well, always with a  tweet. When an IT-security firm offered $10,000 to anyone who could  hack its website, LulzSec did it — and refused the money.</p>
<p>But it seems LulzSec might be shedding its Robin Hood persona in favor  of more nefarious activity. Recently it announced via Twitter that it is  teaming with Anonymous to steal and share data. In announcing Operation  Anti-Security (#AntiSec), LulzSec stated plans &#8220;to steal and leak any  classified government information, including email spools and  documentation. Prime targets are banks and other high-ranking  establishments.&#8221;</p>
<p>In a missive it released after its 1,000th tweet, LulzSec explained a  bit of its philosophy: &#8220;Yes, yes, there&#8217;s always the argument that  releasing everything in full is just as evil, what with accounts being  stolen and abused, but welcome to 2011. This is the lulz lizard era,  where we do things just because we find it entertaining.&#8221; In the  meantime, counterhackers are vowing to track down LulzSec&#8217;s membership.</p>
<p>Sony didn&#8217;t find hacking particularly entertaining when its PlayStation  Network was shut down on April 20. For more than a month, Sony had to  take the network down, leaving about 100 million players without their  fun and no doubt forcing parents to pay more attention to their  children, and vice versa, until the company got it going again at the  beginning of June — at a cost of $173?million. The PlayStation Network  had barely returned to action when LulzSec barreled into many of Sony&#8217;s  more than 10,000 websites worldwide. Yet when Sega&#8217;s site was hacked by  an unknown interloper, LulzSec signaled  that it would track down the  culprit.</p>
<p>LulzSec&#8217;s beef with Sony — indeed, with just about everybody — is that  the company&#8217;s Internet security isn&#8217;t good enough, so it must be named  and shamed. Within Sony, the reaction was as much frustration as anger.  It was not as if PlayStation owners were launching cruise missiles at  endangered animals. The PlayStation Network was a community that  willingly shared information; it depended upon a certain level of civil  behavior. Nonsense, said LulzSec.</p>
<p><strong>The Black Hats Are Winning</strong><br />
In that same release, LulzSec also warned the public about what it  wasn&#8217;t noticing: the everyday hacking of banks, businesses and  individuals, incidents that the IT-security experts concede are growing  rapidly. Black-hat hackers are adapting social networks to establish an  evil ecosystem while exploiting its vulnerabilities to steal data and  money. Their tool kit includes social-engineering techniques that dupe  you into coughing up passwords. Their malware is getting better: botnets  (networks of infected computers) are growing, as are &#8220;man in the  middle&#8221; schemes that redirect your Web traffic.</p>
<p>It&#8217;s a new plug-and-play environment as hackers specialize, link with  other specialists as needed and offer a variety of goods and services.  You don&#8217;t even have to be a hacker to use some of the available  products. There&#8217;s 24/7 customer support. Malware consortiums like Zeus  produce botnets that let you invade and infest computer systems. You can  obtain specific parts of botnet code that you can customize for your  own use to hack individual bank accounts. Need a &#8220;mule&#8221; to set up an  account to transfer stolen money into? That service can be provided too.  &#8220;There&#8217;s a whole supply chain here,&#8221; says AVG&#8217;s Smith. &#8220;The guys who  develop it, update, use it, and people who have to get the money. It&#8217;s  hard to find <em>the</em> guy.&#8221;</p>
<p>Not that the cops aren&#8217;t looking. Zeus suffered a major hit when the  U.S. charged 70 people with involvement in the cybercrime ring in  September 2010. Its response was to merge with SpyEye, another botnet  maker. The point, as with any other merger, is to improve efficiency and  profits. The combined Zeus-SpyEye, for example, is making an even more  damaging bot called &#8220;browser in the middle&#8221; that allows thieves to  manipulate the data that a user sends to a bank. The bank may see six  authorizations for payment when the user thinks she&#8217;s sending one. When  the bank acknowledges the six authorizations, the browser intercepts and  shows the user only one.</p>
<p>Hackers have discovered that small and medium-size businesses (SMBs) are  far more vulnerable than major corporations. SMBs can&#8217;t afford the  kinds of costly defenses the big guys can erect if they choose. The  stakes are higher too. If someone hacks your personal bank account,  you&#8217;ll be made whole. But courts in many states have ruled that if  someone hacks a business account and the bank followed standard security  protocols, the business is on the hook for the money.</p>
<p>Hackers haven&#8217;t forgotten about you either. While the Web has encouraged  sharing via Facebook and LinkedIn, those networks have become portholes  to problems. Friend the wrong person and go to that unknown friend&#8217;s  recommended website, and you are asking for trouble, buddy. A Facebook  bug called Koobface that takes over your account is infecting a million  accounts daily, says IronKey&#8217;s Jevans. As for LinkedIn, he says, &#8220;I can  make a very authentic-looking LinkedIn invite.&#8221;</p>
<p>Hackers are also using the data gamed from social-network sites to build  credible individual identities with which they can infiltrate  corporations and websites. Even if you don&#8217;t have a Facebook account,  someone could create one for you — as happened to the head of Interpol.</p>
<p><strong>The Counterattack</strong><br />
The good guys aren&#8217;t standing still, of course. The focus now is to  disconnect a person&#8217;s e-mail and browser from the rest of the network  with a variety of security layers. Companies are also figuring out new  ways to protect themselves from employees who work at home beyond the  corporate firewall and from the growing threats via mobile devices,  including iPads and other tablet computers. Until then, corporations and  government agencies are well advised to keep the doors locked, change  the default settings and train employees to be on guard for spear  phishing and social engineering.</p>
<p>We think in terms of Moore&#8217;s law — that computing speed doubles every 18  months. But &#8220;hackers are thinking in days,&#8221; says Entrust&#8217;s Conner.  There are things you can do to help protect yourself: not just changing  your passwords but also making them long enough and complex enough to be  a meaningful deterrent. But at a more basic level, it&#8217;s about not  oversharing with people you may or may not know and being a little more  cautious even with people you think you know. It takes a little of the  social out of social networks, but it&#8217;s safer.</p>
<p>&#8220;The main thing is that it&#8217;s going social. If you look at Lulz, would  you believe a hacking group has a p.r. office, a Twitter account and a  request line?&#8221; asks Jevans. &#8220;It&#8217;s crazy. It&#8217;s creating a whole new  culture of people who feel they are entitled to do it.&#8221;</p>
<p>That&#8217;s sort of how LulzSec feels. It has prodded the public for its  watching-the-train-wreck attitude toward hacking. But even LulzSec  doesn&#8217;t know how long it can last. British officials recently arrested a  hacker who may be part of the group. &#8220;We&#8217;ll continue creating things  that are exciting and new until we&#8217;re brought to justice, which we might  well be,&#8221; says LulzSec. &#8220;But you know, we just don&#8217;t give a living f&#8212;  at this point. You&#8217;ll forget about us in three months&#8217; time when  there&#8217;s a new scandal to gawk at.&#8221;</p>
<p>At the rate the hackers are moving, it may be even sooner than that. It&#8217;s the damage that could be lasting.</p>
<p><a href="http://www.time.com/time/business/article/0,8599,2079423,00.html" target="_blank">Read the article at time.com</a></p>
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		<title>Need to send large files? Try Dropbox</title>
		<link>http://sww.co.nz/need-to-send-large-files-try-dropbox/</link>
		<comments>http://sww.co.nz/need-to-send-large-files-try-dropbox/#comments</comments>
		<pubDate>Thu, 14 Apr 2011 01:36:01 +0000</pubDate>
		<dc:creator>Aidan</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://sww.co.nz/?p=328</guid>
		<description><![CDATA[Sending large files by email can be problematic. Email services have file size limits for emails, so if your attached files are over the limit, your email will not reach the recipient(s). Even if you are within the file limits of both your mail server and the recipients&#8217; mail servers, large attachments can clog email [...]]]></description>
			<content:encoded><![CDATA[<p>Sending large files by email can be problematic. Email services have file size limits for emails, so if your attached files are over the limit, your email will not reach the recipient(s). Even if you are within the file limits of both your mail server and the recipients&#8217; mail servers, large attachments can clog email systems and cause delays.</p>
<p><a href="http://db.tt/KDFzoxB"><img src="http://sww.co.nz/wp-content/uploads/dropbox.png" alt="Dropbox" title="Dropbox" target="_blank" width="231" height="60" class="alignright size-full wp-image-340" /></a>A better way to share large files is to use a great easy-to-use free service called <strong>Dropbox</strong>. Here&#8217;s how to do it:</p>
<ol>
<li><a href="http://db.tt/KDFzoxB" target="_blank">Click this link</a> and create your account</li>
<li>It will then prompt you to install Dropbox, go ahead and install it</li>
<li>You will now have a Dropbox folder on your computer which looks like any other folder. But it is a special folder because you can use it to share files with anyone else or to make your files available on any other computer</li>
</ol>
<p>Once you have Dropbox installed, here&#8217;s how you can use it to send us files:</p>
<ol>
<li>Open your Dropbox folder and make a new sub-folder inside it</li>
<li>Drag all the files you want to share into that folder</li>
<li>Right click on the new folder and from the Dropbox menu choose &#8216;Share this folder&#8230;&#8217; (this will open a window in your web browser)<br />
<img class="aligncenter size-full wp-image-329" title="Dropbox - Share This Folder" src="http://sww.co.nz/wp-content/uploads/dropbox-1.png" alt="Dropbox - Share This Folder" width="437" height="167" /></li>
<li>Enter the email address(es) of who you want to share it with and click the &#8216;Share folder&#8217; button.<br />
<img class="aligncenter size-full wp-image-330" title="Dropbox - enter email address(es) of who you want to share with" src="http://sww.co.nz/wp-content/uploads/dropbox-2.png" alt="Dropbox - enter email address(es) of who you want to share with" width="578" height="393" /></li>
</ol>
<p>&nbsp;</p>
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		<title>Big changes in search on the way with Google Instant</title>
		<link>http://sww.co.nz/big-changes-in-search-on-the-way-with-google-instant/</link>
		<comments>http://sww.co.nz/big-changes-in-search-on-the-way-with-google-instant/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 23:22:10 +0000</pubDate>
		<dc:creator>Aidan</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://sww.co.nz/?p=284</guid>
		<description><![CDATA[Right now Google is rolling out an new advancement in web search that it calls &#8216;Google Instant&#8217;. The difference between Google Instant and regular search is that as soon as you start typing, the search results appear on the page and with every letter you type those results are updated to reflect what Google predicts [...]]]></description>
			<content:encoded><![CDATA[<p>Right now Google is rolling out an new advancement in web search that it calls &#8216;Google Instant&#8217;. The difference between Google Instant and regular search is that as soon as you start typing, the search results appear on the page and with every letter you type those results are updated to reflect what Google predicts you are going to type. Google claims that Instant can save 2-5 seconds per search.</p>
<p>The rollout of Google Instant started Wednesday in the U.S. and will continue across different regions over the coming months. According to <a href="http://www.google.com/instant/">information on Google.com</a>:</p>
<blockquote class="quote"><p>Google Instant is starting to roll-out to users on Google domains in the US, UK, France, Germany, Italy, Spain and Russia who use the following browsers: Chrome v5/6, Firefox v3, Safari v5 for Mac and Internet Explorer v8.</p></blockquote>
<p>It is not yet officially available in New Zealand but if you have a Google account you can try it out if you are logged into your Google account. Just go to <a href="http://Google.com">google.com</a> and if it changes to google.co.nz  scroll down to the bottom of the page and click on the link &#8216;Go to Google.com&#8217;. If you are on the iGoogle page, do an initial search to get to the search page. You will know that Instant is turned on if you see a little message to the right of the search box that says &#8216;Instant is on&#8217;. Just start typing and you should see the search results appear on the page as you type &#8211; that&#8217;s if it works. In my test it worked initially but then stopped working (the results on the page were no longer being refreshed as I typed). I got it working again by starting over in a new tab.</p>
<p>You can also check it out by watching Google&#8217;s promo video:</p>
<div class="center">
<p><object width="500" height="306"><param name="movie" value="http://www.youtube.com/v/ElubRNRIUg4?version=3"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/ElubRNRIUg4?version=3" type="application/x-shockwave-flash" width="500" height="306" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
</div>
<p>Google Instant may have ramifications for some websites visibility in searches. As people start to type they will see the results of multiple search queries flash before them and may find something of interest before they have completed what they were originally planning to type. A website that shows up at the top of the results for the full query may not show up on the partial query where the searcher jumped off. It appears to me it that this could have the effect of making shorter keywords more valuable in search engine optimisation.</p>
<p>Another impressive advancement in Google Instant is that it takes personal information into account in the search results, so it can potentially present a different set of search results to different people typing the exact same query. This sounds like it could make SEO more challenging. Some are even making bold claims that this innovation will bring about the end of SEO &#8211; <a href="http://www.steverubel.com/google-instant-makes-seo-irrelevant" target="_blank">Google Instant Makes SEO Irrelevant</a>. But Google&#8217;s Matt Cutts in his <a href="http://www.mattcutts.com/blog/thoughts-on-google-instant/" target="_blank">thoughts on Google Instant</a> assures us that SEO won&#8217;t die but acknowledges that it is likely to change:</p>
<blockquote class="quote"><p>The search results will remain the same for a query, but it’s possible that people will learn to search differently over time. For example, I was recently researching a congressperson. With Google Instant, it was more visible to me that this congressperson had proposed an energy plan, so I refined my search to learn more, and quickly found myself reading a post on the congressperson’s blog that had been on page 2 of the search results.</p></blockquote>
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		<title>Want to know what people are searching for, when and where?</title>
		<link>http://sww.co.nz/want-to-know-what-people-are-searching-for-when-and-where/</link>
		<comments>http://sww.co.nz/want-to-know-what-people-are-searching-for-when-and-where/#comments</comments>
		<pubDate>Sat, 12 Jun 2010 09:38:05 +0000</pubDate>
		<dc:creator>Aidan</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://sww.co.nz/?p=259</guid>
		<description><![CDATA[Google Insights for Search is an interesting tool that is fun to play with and could give you some useful nuggets of information that you can use to your advantage. You can use it to see what search terms are most popular and to see how search terms trend over time. For example if you [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.google.com/insights/search/" target="_blank">Google Insights for Search</a> is an interesting tool that is fun to play with and could give you some useful nuggets of information that you can use to your advantage. You can use it to see what search terms are most popular and to see how search terms trend over time. For example if you are selling a product on your website and are planning an online marketing campaign, you can see what times of year have the most search activity for keywords related to your product and then time your campaign to occur during a time of peak interest. Your results can be restricted to a specific country or region so for example you can look at the trends accross the entire world, or just in New Zealand or even just in Nelson &#8211; pretty cool eh?</p>
<p>Google Insights for Search has been around since 2008  but is still in &#8216;beta&#8217; mode (test mode) &#8211; <a href="http://www.google.com/insights/search/" target="_blank">check it out here</a>.</p>
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		<title>Yahoo &amp; Microsoft Partner Up To Take On Google With Bing</title>
		<link>http://sww.co.nz/yahoo-microsoft-partner-up-to-take-on-google-with-bing/</link>
		<comments>http://sww.co.nz/yahoo-microsoft-partner-up-to-take-on-google-with-bing/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 11:12:07 +0000</pubDate>
		<dc:creator>Aidan</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://sww.co.nz/?p=82</guid>
		<description><![CDATA[Yahoo and Microsoft announced a 10 year partnership on 29th July where Yahoo Search will be powered by Microsoft&#8217;s new Bing search engine. The agreement is currently in front of regulators and could take two years finalise. The move looks to be one solid step towards a merger after the failed attempt in 2008. Google [...]]]></description>
			<content:encoded><![CDATA[<p>Yahoo and Microsoft announced a 10 year partnership on 29th July where Yahoo Search will be powered by Microsoft&#8217;s new <a href="http://www.bing.com/" target="_blank">Bing</a> search engine. The agreement is currently in front of regulators and could take two years finalise. The move looks to be one solid step towards a merger after the failed attempt in 2008.</p>
<p>Google is still the King of search and this deal is not expected to de-throne it, but by combining their market share the Microsoft/Yahoo combo will make a more compelling platform for advertiser&#8217;s dollars.</p>
<p>Since it&#8217;s unveiling in May, Bing has been fairly well received. Personally however, I have no plans to switch. After trying it out a few times, it left me unimpressed with the quality of the search results. Take for example a search for &#8220;Nelson web design&#8221; (a term I check occasionally to see how sww.co.nz is ranking in local searches). Here are the top 10 search results that Bing returns right now (NZ only search):<br />
<img src="http://sww.co.nz/wp-content/uploads/bing.gif" alt="Bing Search Results" title="Bing Search Results" width="697" height="572" class="aligncenter size-full wp-image-84" /><br />
No. 1 is a valid result, but nos 2 &#038; 3, both from the same domain, are not at all relevant results. In fact they are just temporary development pages on the nelson.co.nz domain of our partner, Digital Promotions, and the real Digital Promotions website appears much further down at position 10. The nelson.co.nz domain crops up again in position 6, another irrelevant result, indicating an overly heavy emphasis on domain name over content. I count only 6 relevant results in the all-important top 10. Not a very smart result for an allegedly &#8216;smart&#8217; search engine (or &#8216;decision engine&#8217; as Microsoft prefers to call it).</p>
<p>Here&#8217;s what Google returns for the same search:<br />
<img src="http://sww.co.nz/wp-content/uploads/google.gif" alt="Google search results" title="Google search results" width="575" height="925" class="aligncenter size-full wp-image-85" /><br />
Hey, that&#8217;s more like it &#8211; Stellar Web Works listed at a respectable 5th position (and even finds it&#8217;s way to no. 1 in the map results!). This time all ten results are relevant.</p>
<p>So, after this little test my faith in Bing is definitely a bit shaky. But with the recent Yahoo deal it looks like it is going to become part of the our web developer world and something we are going to have to work with from a SEO perspective. And if it gains traction, a bit of competition for the Google monster might not be a bad thing!</p>
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		<title>Nelson Web Design Companies</title>
		<link>http://sww.co.nz/nelson-web-design-companies/</link>
		<comments>http://sww.co.nz/nelson-web-design-companies/#comments</comments>
		<pubDate>Fri, 25 Jul 2008 06:58:49 +0000</pubDate>
		<dc:creator>Aidan</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://sww.co.nz/?p=43</guid>
		<description><![CDATA[Stellar Web Works is based in Nelson on the top of the South Island of New Zealand. I&#8217;ve compiled a list of all the other web design companies located in Nelson. If I&#8217;ve missed any let me know. A list of web design companies in Nelson, New Zealand Stellar Web Works Your best choice for [...]]]></description>
			<content:encoded><![CDATA[<p>Stellar Web Works is based in Nelson on the top of the South Island of New Zealand. I&#8217;ve compiled a list of all the other web design companies located in Nelson. If I&#8217;ve missed any <a href="/contact">let me know</a>.</p>
<h2>A list of web design companies in Nelson, New Zealand</h2>
<dl>
<dt><a href="http://sww.co.nz">Stellar Web Works</a></dt>
<dd>Your best choice for web site design and development in Nelson (yeah of course I&#8217;m biased;), but seriously, do give us a look if you&#8217;re after professional results at affordable prices)</dd>
<dt><a href="http://www.baby-e.co.nz" target="_blank">Baby-e</a></dt>
<dd>One of our partners, Baby-e is the web design company of Leon Dalziel. Leon has a flair for design. We work together on many projects.</dd>
<dt><a href="http://www.dp.co.nz" target="_blank">Digital Promotions</a></dt>
<dd>Another close partner of ours. Digital Promotions do a lot of accommodation web sites. We have worked together on a number of sites. They specialise in an Apple based content management system called Manila and provide hosting for it.</dd>
<dt><a href="http://www.bounce-marketing.co.nz/" target="_blank">Bounce Marketing</a></dt>
<dd>Bounce Marketing, the company of Katrina Lambert is also a partner of ours. Although not exactly a web design company, it is a company that can help you promote your web site, drive traffic to it and get results from it.</dd>
<dt><a href="http://www.andymccubbin.com/" target="_blank">Andy McCubbin</a></dt>
<dd>Freelance web designer/developer who I&#8217;ve collaborated on projects with.</dd>
<dt><a href="http://www.graphicflavours.com" target="_blank">Graphic Flavours</a></dt>
<dd>Web site design by Ayelet Fleming. I&#8217;ve worked with Ayelet on a number of projects.</dd>
<dt><a href="http://www.developmental.co.nz/" target="_blank">DevelopMental</a></dt>
<dd>The company of Nelson based developer, Steve Bryant, specialising in website and windows application development.</dd>
<dt><a href="http://www.sunroom.co.nz/" target="_blank">SunRoom</a> </dt>
<dd>The web team of Charlie &amp; Melissa Evans along with Michaela Blackman. Friends of SWW. Specialising in sites and e-commerce solutions built on WordPress and Magento.</dd>
<dt><a href="http://luciddesign.co.nz/" target="_blank">Lucid Design</a></dt>
<dd>Lucid Design is a graphic and web design company founded in 2000 by Galen King. Lucid Design moved it&#8217;s base from Golden Bay to Nelson in 2009. </dd>
<dt><a href="http://www.nimbusad.co.nz/" target="_blank">Nimbus Advertising</a></dt>
<dd>Nelson based advertising agency headed by Dave Knight and Jo Williams and offering web design as one of their services. SWW has collaborated with Nimbus on one of their web projects.</dd>
<dt><a href="http://stevenhussey.com/tcu/www_default.asp" target="_blank">Thadeus Creative</a></dt>
<dd>Web and graphic design by Steven Hussey. I&#8217;ve developed a site based on one of Steven&#8217;s designs.</dd>
<dt><a href="http://www.cactus.net.nz" target="_blank">Cactus Software</a></dt>
<dd>Web site design and development and custom software application development</dd>
<dt><a href="http://www.blueflowers.co.nz/" target="_blank">Blueflowers web design</a></dt>
<dd>Web design company of Mariska Noordik &amp; Mike Widdowson based in Rai Valley</dd>
<dt><a href="http://www.hothouse.co.nz/" target="_blank">Hothouse</a></dt>
<dd>A larger agency that do web design, marketing and branding</dd>
<dt><a href="http://www.web1.co.nz" target="_blank">@ web one</a></dt>
<dd>Two web design businesses, Peter Lowish Internet and Internet Specialists, joined together to create this one.</dd>
<dt><a href="http://www.sprocket.co.nz" target="_blank">Sprocket Web Design</a></dt>
<dd>Web design company of Duncan Heal</dd>
<dt><a href="http://www.avocahousedesign.co.nz" target="_blank">Avoca House Design</a></dt>
<dd>Web design company run by Brendyn Montgomery (who is also an award winning traditional Irish musician that you can catch playing on Wednesday nights in the Free House)</dd>
<dt><a href="http://www.sp.co.nz" target="_blank">Site Productions</a></dt>
<dd>Web design company of Rick Coleman based in Mapua</dd>
<dt><a href="http://www.webkiwi.com/" target="_blank">Web Kiwi</a></dt>
<dd>Web design company of Adrienne Ford</dd>
<dt><a href="http://netmaestro.co.nz" target="_blank">Net Maestro</a></dt>
<dd>Web design company run by Gareth Lawes</dd>
<dt><a href="http://www.seafront.net.nz" target="_blank">Seafront Web Design</a></dt>
<dd>Web design company of Wendy Whitehead in Ruby Bay</dd>
<dt><a href="http://www.purpleoar.co.nz" target="_blank">Purple Oar Software</a></dt>
<dd>Web site design/development company of Paul Roper</dd>
<dt><a href="http://www.drycrust.com" target="_blank">Dry Crust Communications</a></dt>
<dd>A Richmond based publicity company that offers web design as one of their services</dd>
<dt><a href="http://www.figtreedesign.co.nz" target="_blank">Fig Tree Design</a></dt>
<dd>Wendy Alessi&#8217;s web design company, Fig Tree, specialises in the design and development of gorgeous websites for small to medium sized businesses.</dd>
<dt><a href="http://www.websites4u.co.nz" target="_blank">Website Revolution</a></dt>
<dd>Web design company of Maggie Sweetman, specialises in Flash websites. </dd>
<dt><a href="http://www.downingdesign.co.nz" target="_blank">Downing Design<br />
</a></dt>
<dd>Nelson based web design, graphic design and advertising, run by Tony Downing. </dd>
</dl>
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		<title>Choosing a web design/development company to build your website</title>
		<link>http://sww.co.nz/choosing-a-web-designdevelopment-company-to-build-your-website/</link>
		<comments>http://sww.co.nz/choosing-a-web-designdevelopment-company-to-build-your-website/#comments</comments>
		<pubDate>Mon, 16 Jun 2008 12:43:21 +0000</pubDate>
		<dc:creator>Aidan</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://stellarwebworks.com/?p=16</guid>
		<description><![CDATA[If you are looking for a web designer to build a website for your business, you will find no shortage of options to choose from. So what do you base your decision on when choosing a web designer? A small business with a tight budget might simply request quotations from a number of web companies [...]]]></description>
			<content:encoded><![CDATA[<p>If you are looking for a web designer to build a website for your business, you will find no shortage of options to choose from. So what do you base your decision on when choosing a web designer?<span id="more-16"></span> A small business with a tight budget might simply request quotations from a number of web companies and go with the one that supplies the lowest quote. This is hardly a wise strategy, you would probably not purchase any other product or service using this strategy. If you wanted to buy a car, would you just pick the one with the lowest price and buy it? Of course not, you would want to know exactly what you are buying, you would do some investigation, ask some key questions, determine if the car matches your needs and requirements. The same should apply when you choose a web designer to create a website for your business. You should do some investigation, ask some key questions and determine which web designer or design firm can create the web site that best matches your needs and requirements. </p>
<p>
However, if you do not have any experience with getting a website set up and/or little or no technical knowledge of the workings of the internet, you&#8217;ll probably struggle with how to evaluate a web designer. The purpose of this article is to give you some ideas of what to look for in a web designer and to get you thinking about matching up a web designer with your own particular needs and requirements.
</p>
<h2>Questions to ask a web designer</h2>
<ul>
<li>What technologies do you use to build websites? e.g. static HTML, HTML templating system such as Dreamweaver, Content Management System, server side scripting languages</li>
<li>Will I be able to make updates to the website myself without any special technical knowledge?</li>
<li>What is your process for designing and building a website?</li>
<li>What is your approach to search engine optimisation (SEO)?</li>
<li>Do you provide training for managing the new website?</li>
</ul>
<h2>Questions to ask yourself about a web designer</h2>
<ul>
<li>Does the designer design sites that are intuitive and easy to use?</li>
<li>Does the designer do a good job of visually showing visitors how to take action?</li>
<li>Do they explain issues in a way I can understand?</li>
<li>Does the designer have the range of skills needed to build the website that I require?</li>
<li>What credentials and experience does the web designer have?</li>
</ul>
<h2>Comparing pricing from different designers</h2>
<p>Does the price represent good value for my money? Keep in mind that a well designed website for your business is an investment that will pay for itself many times over in sales, while a poorly crafted site will drive away potential customers. A cheaply put together website may seem like a bargain at first but in the long run it may damage your business. </p>
<p>
Price and quality often (but not always) have a direct relationship, i.e. you get what you pay for. Designers who are overly inexpensive often lack experience, don&#8217;t understand much about online marketing, or don&#8217;t truly have a grasp of good web design techniques. A website from such a designer may cost your business dearly in the long run.
</p>
<p>
When comparing quotations from different design firms, be sure to look carefully at what each designer is offering for the quoted price. Examine their portfolio to see what type of work they produce and ask to speak to some of their clients.
</p>
<p>
Consider too what happens after the website is built, who will maintain the site and keep it up to date and fresh? What type of analysis will be available for evaluating the performance of the site?
</p>
<p>
<strong>A poorly designed website can cost you money, drive away customers, and hurt your reputation.</strong>
</p>
<p>
Oh, and by the way, if you are looking for a creative, technically savvy, and cost-effective designer, check out Stellar Web Works!</p>
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		<title>Why you should choose a small business to work on your website</title>
		<link>http://sww.co.nz/why-you-should-choose-a-small-business-to-build-or-manage-your-website/</link>
		<comments>http://sww.co.nz/why-you-should-choose-a-small-business-to-build-or-manage-your-website/#comments</comments>
		<pubDate>Fri, 30 May 2008 00:32:11 +0000</pubDate>
		<dc:creator>Aidan</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://stellarwebworks.com/?p=17</guid>
		<description><![CDATA[Scanning through an industry newsletter that arrived in my inbox this morning I came accross an article that made me feel great about running my own small business. It got me thinking about the huge advantage a client has in choosing a small business like mine instead of going with a big web company. The [...]]]></description>
			<content:encoded><![CDATA[<p>Scanning through an industry newsletter that arrived in my inbox this morning I came accross an article that made me feel great about running my own small business. It got me thinking about the huge advantage a client has in choosing a small business like mine instead of going with a big web company. The big advantage? Easy. <strong>Small business cares</strong>. I care about my clients. I can&#8217;t afford not to care. If I don&#8217;t care, I don&#8217;t get paid, it&#8217;s that simple!</p>
<p>
Big business doesn&#8217;t have to care; the guy on the end of the phone still gets his pay check no matter what happens with your web site. It&#8217;s all about accountability. To a big business with lots of clients, you are just one more drop in the bucket. It&#8217;s not such a big deal to them if they loose you. But to a small business you are their bread and butter. A small business cannot afford to loose a client and needs to make each client happy in order gain new clients and have any chance of success. </p>
<p>
A small business is far more likely to have a finger on the pulse of your web operations and react quickly to your needs, because its service is <strong>more personalized</strong>. A small business will know what&#8217;s happening, who it&#8217;s happening to, and what to do to fix it.</p>
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